Brand Archetypes Explained: The Magician
Have you ever watched an ad and immediately trusted the source? Have you ever felt like a brand was speaking to you? If so, it’s probably because you share the same archetype. As we mentioned in our past blog post, “The Psychology of Branding,” archetypes are unconscious characteristics and traits, such as ideas, thought patterns, or images, that are present in individuals’ psyches. The most successful brands adopt the archetype with the traits that are shared by its core audience, allowing the brand to create loyal followers by connecting on a subconscious, emotional level. In this blog post, we will be exploring the Magician brand archetype. Companies that connect with their fellow magician audiences share their desire to transform lives as a visionary and to make dreams come true. Below, we break down all the traits that make up this archetype, and share some examples you may recognize!
Watch for more posts from our blog series, Brand Archetypes Explained, where we will continue to explore each of the twelve characteristics so that you can better determine what may be the right fit for your business. You can also see our previous post on The Innocent, The Sage, The Explorer and The Outlaw Archetypes.
The Magician
Think of a wizard or a visionary. Brands under this archetype seek to make sense of the world and transform it and people through their special vision or solution.
Characteristics:
Transformative
Charismatic
Imaginative
Dream maker
Desire/Goal:
To make dreams come true and vision a reality
Things to Consider:
Magician brands can be so wrapped up in their vision that they seem disconnected from reality or unlikely to achieve their goal.
Complementary Colors:
Purple: Imaginative and mystery
Yellow: Happiness and hope
Black: Mystery
Wondering how to capitalize on your archetype? Send us an email! Our marketing and design services can help enhance your branding and expand your reach.
