Case Study: American Pharmacists Association
The American Pharmacist Association (APhA) is the largest association of pharmacists in the United States and is the only organization dedicated to advancing the entire pharmacy profession. APhA prepares members to thrive at every career stage and in every pharmacy setting with world-class continuing education, transformative events, unique practice tools, and timely solutions to complex challenges.
We have been working with the APhA since 2022 on various projects. They host an annual meeting that serves as a main avenue for members to obtain continuing education credits and network with peers, as well as a main revenue generator for the association. See how we used social media marketing, digital advertising, email campaigns, and much more to generate over 2,000 conversions for the 2024 annual meeting!
goals
Achieve/exceed targeted revenue for APhA annual meeting registrations
Use audience segmentation to create more awareness of and excitement for the education program
Ensure attendees and prospects are well-informed about the full spectrum of events
Maintain brand consistency across all communications and platforms
tactics
Strategic Planning
Graphic Design
Email Marketing
Social Media Marketing (organic and paid)
Influencer Marketing
Digital Advertising, including Google Ads
Public Relations
Focus Groups
Video Production Management
results
Promoting APhA‘s 2024 Annual Meeting & Exposition resulted in:
1.5 million accounts reached
over 16k clicks
over 2,200 conversions
Save-the-date ad reached more than 136,000 accounts for retargeting.
Facebook video ad that received 554 link clicks at $0.33/click
Influencer Marketing Results:
Hive took the lead on an influencer program that reached and engaged with thousands of potential APhA2024 attendees. We also leveraged influencer content for APhA2024's organic social posts and paid ads. The influencer efforts helped reached an additional 66,000 accounts.
